The 4 mistakes that sink most startups in their first year

Every year, thousands of people launch their own startups with great enthusiasm, but the reality is harsh: according to data from Startup Genome, approximately 90% of startups fail, and most within their first 12-18 months. And almost always due to the same mistakes. If you want to be among the 10% that actually succeed, take note of these classic errors:

Falling in love with your idea and not the problem

It’s very easy to become obsessed with what you want to sell and forget whether you’re actually solving a problem. Before investing time and money, validate whether your product or service addresses a real need and whether someone would be willing to pay for it. Remember: good startups aren’t born from beautiful ideas; they’re born from real problems.

Trying to do everything yourself

You think you can handle social media, sales, website, logistics, invoicing, and still have a social life. Spoiler alert: you can’t. Prioritize what truly adds value and find partners or professionals for everything else. Delegating isn’t an expense, it’s an investment to ensure things go well and you don’t burn out.

Not having a clear digital strategy
Opening an Instagram account isn’t the same as doing digital marketing. You need a roadmap with objectives, concrete actions, and clear metrics. Posting for the sake of posting only creates noise and gets you nowhere. Define what you want to achieve and how you’re going to measure it.

Not analyzing data from day one
From the very beginning, you should be measuring: visits, sales, campaigns, user behavior… because what isn’t measured, can’t be improved. And you don’t need to spend a fortune on tools: nowadays, there are free or very affordable options that allow you to make data-driven decisions, not assumptions.

If you want to get off to the best possible start and avoid these mistakes, Two.Zero can help you.

We specialize in supporting startups from the earliest stages, creating your MVP (Minimum Viable Product) so you can validate your idea quickly, effectively, and without overspending. We also help you define your digital strategy and establish a solid foundation for data-driven decision-making from the very beginning.

Write to us and let’s get started. Make your startup one of those that tells the story, not one of those that just listens to it.