Ambició Perica: 360° digital strategy for a sports entity brand

Industry:

SPORTS ORGANIZATIONS

Technologies:

WordpressMailchimp

Expertise:

Social mediaCommunicationDatabase managementPressWeb development

About the project

We developed the official website of Ambició Perica with an integrated crowdfunding tool, structuring its Manifesto, Vision, Press and membership sections into a single, clear navigation and applying a mobile-first design in the club’s own colours.

We manage all of its digital and media communication: social media on X and Instagram, mailing campaigns to supporters, and coordination with press outlets covering the movement.

Behind those campaigns, we keep the supporter database organised so communication reaches the right people as the movement grows, and we look after performance and security so pages stay fast even at busy moments such as a vote or a press wave. We also provide ongoing maintenance and content support so volunteers can publish manifestos and calls to action themselves, with clear enough documentation that the task can be handed from one volunteer to the next over time.

Services

Creation of a landing page with crowdfunding functionality, social media management (X and Instagram), mailing campaigns and coordination with media outlets.

About the client

Ambició Perica is a supporter-led movement that campaigns for a change in the ownership and management model of RCD Espanyol, a football club based in Barcelona.

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