Churpi: 360° digital strategy for a pet food brand
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About the project
We accompanied Churpi in the digitisation of its brand, building a multilingual PrestaShop store with English, Spanish and Catalan versions. Catalogue, pricing and shipping were configured for its full range of chews and treats, with Stripe and PayPal integrated for checkout.
Beyond the store, we optimised the brand’s online positioning through SEO and SEM campaigns, opened a dedicated B2C and B2B portal, and took over its TikTok, blog and mailing communication so the brand speaks with one voice across every channel.
On the operations side, we connected Holded for invoicing and stock so the digital and back-office sides of the business line up, and we track the performance of SEO, SEM and social activity so the team can see what is working. We also look after the caching, image optimisation and security work that keeps the store fast as the catalogue grows, providing ongoing support for day-to-day product and campaign management.
Services
E-commerce integration with Prestashop, product and price configuration, SEO and SEM campaign improvements, creation of a B2C and B2B portal, TikTok and blog management, mailing campaigns, and ongoing support
About the client
Churpi is a pet food brand that makes natural dog treats, including chews made from Himalayan yak milk, sold online and through retail partners.
something big?
