Cruilla Barcelona Music Festival

Industry:

EVENTS

Technologies:

PowerBi

Expertise:

Data analyticsBusiness resultsKPIs

About the project

We provide IT support and develop advanced analytics with Power BI for Cruïlla, helping the festival understand its audience and measure the business impact of each edition.

Our dashboards bring together financial data and audience behaviour so the team can evaluate operational performance across ticketing and logistics from one place, and we analyse ticket sales in relation to marketing campaigns to see which channels and messages actually drive attendance.

Because the festival returns every year, we built the reporting so results from one edition carry into planning the next: the same KPIs tracked consistently make it possible to compare editions and spot trends instead of starting from zero each time. Alongside the dashboards, we provide technical support to keep systems running smoothly through planning and event days.

Services

Implementation of dashboards in Power BI, financial and audience behavior analysis, evaluation of operational performance and analysis of ticket sales in relation to marketing campaigns.

About the client

Cruïlla is a music festival held annually in Barcelona.

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