De’Longhi España
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About the project
We manage De’Longhi Spain’s Instagram account (@delonghi_es) end to end, combining strategy, content creation, copywriting, community management, and continuous performance analysis. We define the positioning approach and editorial pillars to communicate the brand’s coffee and kitchen universe through a premium narrative, brought to life through campaigns and proprietary content series.
We create the scripts, shoot and edit Reels and Stories (routines, recipes, preparation, and final results) and write every piece of copy with careful attention to the brand’s voice, aesthetics, and consistency. We actively engage the community on a daily basis: responding to comments and DMs, handling product enquiries, and nurturing relationships with creators as well as organic conversations that help expand reach.
We close the loop with monthly and quarterly reporting, measuring each result against objectives, contextualising performance with industry data, and refining the strategy to continue driving growth.
Services
- Instagram strategy and positioning
- Editorial planning and content calendar
- Development of proprietary campaigns and content series
- Scriptwriting for short-form video
- Shooting, production, and editing of Reels and Stories
- Copywriting and writing of captions and Stories
- Community management: comments, DMs, and product enquiries
- Organic conversation activation and creator relationship management
- Monthly and quarterly reporting with strategic performance analysis
something big?
