Deren
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About the project
We carried out the migration and optimization of Deren’s website with the goal of improving content management, facilitating internal administration, and reinforcing the brand’s digital presence through a more flexible, conversion-oriented structure.
The project included the full migration of the site to WordPress with Elementor, incorporating a new visual design, navigation improvements, and a clearer structure for users while maintaining existing CTAs. We also developed a blog section and integrated tools such as Calendly, Hotjar, Yoast SEO, and Google Site Kit to optimize analysis, positioning, and digital performance. We complemented the project with LinkedIn content management and the writing of SEO-optimized articles and blog posts to reinforce the brand’s organic visibility.
The engagement combined our digital development and digital marketing lines in a single project, taking the site from migration through to the SEO and LinkedIn activity that keeps it visible.
Services
- Complete website migration to WordPress
- Development and layout with Elementor
- Web structure and navigation optimization
- Integration of Calendly, Hotjar, and Google Site Kit
- SEO configuration and optimization with Yoast
- Corporate blog section development
- Content marketing strategy
- LinkedIn content management
- SEO-optimized article and blog writing
- User experience optimization (UX/UI)
About the client
Deren is active in the hotel textiles space, supplying products for the hospitality and ecommerce sectors, so a clear and easy to manage website is central to how it reaches new business.
something big?
