Kenwood España
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About the project
We manage Kenwood Spain’s Instagram channel (@kenwood_es), combining strategy, content creation, copywriting, community management, and continuous performance analysis. We define the editorial pillars and a content plan based on culinary themes to reinforce the brand’s premium positioning in cooking and baking.
We develop the scripts, shoot and edit Reels and Stories highlighting kitchen machines, stand mixers, and recipes (carefully shaping the narrative around the process and final result while maintaining visual consistency) and write every piece of copy with a useful, educational approach, which is what this community values most.
We actively engage the community by responding to comments and DMs, and nurture it through collaborations with premium partners aligned with the brand. We close the loop with monthly and quarterly reporting, measuring results against objectives (with saves as a key metric) and refining the strategy to sustain organic growth and a loyal community.
Services
- Instagram strategy and positioning
- Editorial planning and content calendar
- Development of content series and collaborations with partners
- Scriptwriting for short-form video
- Shooting, production, and editing of content
- Copywriting and writing of captions and Stories
- Community management: comments, DMs, and engagement activation
- Monthly and quarterly reporting with strategic performance analysis
something big?
