La Gaferia – AI Voice and WhatsApp Assistants for Boutique Optical Appointments and Contact Lens Sales

We designed a two-agent AI solution for La Gaferia, a boutique optical store in Madrid. The goal was to support appointment management, customer service and recurring contact lens orders through voice and WhatsApp channels, while preserving the brand’s premium and personalized customer experience.

The first assistant, Marta, is focused on appointment-related interactions such as bookings, availability checks, modifications, cancellations, confirmations, opening hours, location, services and basic customer questions. The second assistant supports recurring contact lens orders, customer identification, order information collection, frequent lens questions and quote generation, while keeping the existing BBVA payment process in the first phase.

Both assistants run on the Autonex platform and connect over WhatsApp, with the appointment assistant, Marta, handling voice calls as well. The build kept the store’s existing BBVA payment process in place for lens orders, focusing the automation on conversation and information flows rather than changing how customers already pay.