J&J Bugaderies d’autoservei: 360° digital strategy for a laundry service brand

We supported J&J Bugaderies d’autoservei through a complete brand renewal, starting with a look at how the business was perceived and what a 24-hour self-service laundry needed to communicate: approachability, cleanliness and trust.

From there we worked on the image redesign itself: a new corporate colour palette, renaming proposals to strengthen its positioning, and a logo that could carry that identity in one recognisable mark.

We brought every decision together in a brand identity manual, so the new look could be applied consistently across every touchpoint, from the shop’s signage to its digital materials, and documented so the business can keep a consistent image in anything it creates on its own from here on. Every design decision started from what the brand needed to communicate, not a passing visual trend, so the result would age well over the years.