Nutribullet España
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About the project
We lead the Instagram management of nutribullet Spain (@nutribullet.es) with a content system designed for volume, format repetition, and consistency. We define the editorial pillars and a calendar aligned with the audience’s wellness and consumption habits.
We create the scripts, shoot and edit Reels and Stories focused on blenders, smoothies, and quick recipes (prioritising clarity, pace, and a native Instagram format) and write every piece of copy positioning the brand as an ally for wellness and self-care.
We drive growth through strategic collaborations and actively engage the community by responding to comments and DMs, where interest in each launch translates into purchase intent.
We support all of this with monthly and quarterly reporting, measuring performance against objectives and iterating creatives to improve results.
This engagement sits within our digital marketing line, where paid social investment works alongside the organic content system to extend the reach of each campaign for a premium home appliance brand.
Services
- Instagram strategy and positioning
- Editorial planning and content calendar
- Strategic collaborations and development of recurring formats
- Scriptwriting for short-form video
- Shooting, production, and editing of content
- Copywriting and writing of captions and Stories
- Community management: comments, DMs, and product enquiries
- Monthly and quarterly reporting with strategic performance analysis
About the client
nutribullet is a home appliance brand whose range includes blenders. Its Spanish Instagram account, @nutribullet.es, speaks to an audience interested in wellness, smoothies and quick recipes.
something big?
