People Feedback

Industry:

TECHNOLOGYCUSTOMER EXPERIENCEFEEDBACK AND ANALYTICS

Technologies:

Google AdsContent MarketingDigital StrategyLead GenerationLinkedInSEO

Expertise:

Digital marketingB2B CommunicationContent StrategyLead GenerationPaid MediaSEO PositioningWeb Optimization

About the project

We developed a digital marketing strategy for People Feedback aimed at strengthening their online presence, increasing brand visibility, and boosting lead generation through content and digital actions aligned with their commercial objectives.

The project includes the creation of optimized LinkedIn posts, articles written for organic positioning, and Google Ads campaigns focused on increasing qualified traffic and conversion. We also carried out ongoing optimizations to reinforce digital credibility and improve the brand’s online performance.

The project sits within our digital marketing line, pairing SEO positioning with paid and organic LinkedIn activity so B2B communication and lead generation reinforce each other. We also handled web optimization and a broader content strategy to support the campaign’s paid media activity.

Services

  • Digital marketing strategy
  • SEO management and optimization
  • LinkedIn content creation
  • Article writing for organic positioning
  • Google Ads campaign management and optimization
  • Conversion optimization and lead generation
  • Digital presence tracking and improvement

About the client

People Feedback operates in the customer experience, feedback and analytics technology space, where credibility and clear positioning with a B2B audience are central to generating business opportunities.

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