Pet Wellness Products Company: Unified Business Intelligence Dashboard
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About the project
This pet wellness products company had its data scattered across its CRM, ERP, online store, mailing platform and Google Analytics, each with its own dashboard and no single view of the business.
We designed a single Power BI dashboard that connects and unifies all of those sources, with views built around what each team actually needs to see, sales, marketing, operations and finance, and with visualisations and KPIs meant to support everyday decisions rather than reports that arrive too late.
The result is less time spent putting reports together by hand and more autonomy for each team to check its own data whenever it needs to, without waiting on someone else to prepare it. That autonomy is what turns a dashboard from a nice extra into something the business actually relies on.
Services
- We connected and unified data from CRM, ERP, e-commerce platforms, email marketing, and Google Analytics.
- We designed a single Power BI dashboard that provides real-time visibility across the entire company.
- We created actionable views for sales, marketing, operations, and finance teams.
- We enabled data-driven decision-making through interactive visualizations and KPIs.
- We reduced manual report generation time and increased team autonomy in accessing data.
something big?
