Respirarte
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About the project
We developed a comprehensive digital optimization plan for RespirARTE with the goal of improving the user experience, increasing registration conversions, and reinforcing the digital structure of the campaign.
The project included analysis of friction points within the website and landing page, proposing visual, structural, and navigational improvements to make user interaction clearer and more intuitive. We also optimized the registration form, configured the project’s digital infrastructure (including domain and corporate email accounts) and managed Google Ads campaigns aimed at increasing visibility and user acquisition for the initiative.
The work combined a user experience audit with UX/UI design, web structuring and conversion optimization of the registration flow. Alongside Google Ads management, we structured the digital infrastructure behind the campaign and supported the optimization of its online presence.
Services
- User experience audit and analysis
- Landing page and web structure optimization
- Visual redesign and navigation improvement
- Registration form optimization
- Conversion improvement and digital flows
- Google Ads campaign management and optimization
- Corporate domain and email configuration
- Digital infrastructure structuring
- Online presence support and optimization
About the client
RespirARTE is a social campaign in the education and health space. The initiative has its own website and landing page, where people sign up through a registration form.
something big?
