Twenties Dating App: 360° Digital Strategy for a Dating App and Social Networking Brand

For Twenties, a dating and social app, we designed the functional architecture and conceptual prototypes in Figma before a single line of code existed, shaping how the product would feel to use from the very first screen.

We mapped out the main user journeys and key features, such as matching, profiles, discovery and registration, and worked on the product’s tone and personality so it would stand out in a crowded dating space.

All of that design work was aligned with Twenties’ business goals and built to scale, giving the product team a solid base to keep building future features on top of, without having to rework the decisions already made in this first phase.