Yield Revenue: 360° Digital Strategy for a Brand in the Hotel and Tourism Sector

We carried out a complete redesign of Yield Revenue’s digital image, the brand behind an outsourced hotel revenue management service covering dynamic pricing, direct sales and websites built to maximise income.

We started by analysing existing content and improving the sales presentations, so the message stayed clear and consistent whenever the Yield Revenue team spoke with hotels.

From there we redesigned the website and optimised the LinkedIn profile, two key channels for a B2B brand, so the online image carried the same solidity as the revenue management service itself. The result is a more coherent digital presence, in line with the positioning Yield Revenue wants hotel clients to see. We made sure every piece, from the content to the presentations, carried the same degree of solidity and confidence that hotels expect from a revenue management service itself, day after day.